Years ago, at a speaking engagement, a young coach asked me a question. (again, this really happened and I'm not using a made-up situation to make it seem like I hadn't thought about it). He asked me, "How do you practice 'wanting it more'"? - Great question. Glad he asked it.
Here's what I did last season with the Jackals: I stood in front of the team with a TV monitor and DVD player. I asked the players to sit and try to watch 15 seconds of what I was about to show them. I pressed 'play' and showed a Jonas Brothers concert.
After barely getting through the allotted time, I switched it off and asked them a question: "How bad to you want to beat the living crap out of them right now?"
Our starting strong safety jumped up and shouted, "Ass-whoopin' time!!". My defensive end started punching the seat in front of him and his backup screamed "Kill them sonsabitches!".
After several minutes of screaming, bashing folding chairs, punching walls, tearing off clothing and collectively vomiting in rage, I said something else to them:
"Take what you feel about the Jonas Brothers, right now....Take how much you WANT to hurt them...and...gentlemen...want it even MORE."
They did. Soon, the entire team was rioting, burning Nick Jonas in effigy, bare-ass dumping on street medians as they marched to the practice field, spitting blood and throwing rocks at squirrels.
It. Was. Beautiful. We won our game that week by a score of 10-7.
So, my message to you today is this: Find the inner 'want' in you, then, want it more. Practice wanting it more by manifesting a 'want' into a physical tirade of childish, boorish, borderline-psychopathic behavior. THEN, you'll find success.
On Jackals!
Coach
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